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cash cow : ウィキペディア英語版
cash cow

Cash cow is business jargon for a business venture that generates a steady return of profits that far exceed the outlay of cash required to acquire or start it. Many businesses attempt to create or acquire such ventures, since they can be used to boost a company's overall income and to support less profitable endeavors.〔Investopedia (http://www.investopedia.com/terms/c/cashcow.asp)〕
==Origins==
The term cash cow is a metaphor for a "dairy cow" used on farms to produce milk, offering a steady stream of income with little maintenance.〔Merriam Webster (http://www.merriam-webster.com/dictionary/milch%20cow)〕
The BCG growth-share matrix developed by the Boston Consulting Group coined the term "cash cow" to describe business units experiencing high market share and operating in a mature industry with slow growth rates.〔Fripp, Geoff.("BCG Matrix and its Four Quadrants" ) Guide to the BCG Matrix〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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